Why Sizing Is Different on Taobao
One of the most common frustrations for international Taobao shoppers is receiving clothing or shoes that don't fit. This isn't because sellers are being deceptive — it's because Chinese sizing conventions differ from those used in the US, UK, Europe, and Australia. The good news: with the right approach, you can get the right fit every single time.
The Golden Rule: Always Use the Listing's Own Size Chart
There is no universal "Chinese sizing" that you can simply convert. Different brands, different sellers, and even different items from the same seller can have varying measurements. Always scroll down to the size chart table in each specific listing rather than relying on a general conversion chart.
Taobao size charts almost always list measurements in centimeters, covering:
- 肩宽 (jiān kuān) — Shoulder width
- 胸围 (xiōng wéi) — Chest/bust circumference
- 腰围 (yāo wéi) — Waist circumference
- 臀围 (tún wéi) — Hip circumference
- 衣长 (yī cháng) — Garment length
- 袖长 (xiù cháng) — Sleeve length
- 裤长 (kù cháng) — Trouser/inseam length
How to Measure Yourself Correctly
You'll need a soft measuring tape. Here's how to take each key measurement:
- Chest/Bust: Wrap the tape around the fullest part of your chest, keeping it level and parallel to the floor.
- Waist: Measure around your natural waistline — the narrowest part of your torso.
- Hips: Measure around the fullest part of your hips and seat.
- Shoulder width: Measure from the edge of one shoulder to the other across the back.
- Inseam/Trouser length: Measure from the crotch seam to the desired hem point along the inside leg.
Write down your measurements in centimeters and keep them on hand whenever you shop.
General Sizing Trends to Be Aware Of
While individual listings vary, here are some general patterns that many international shoppers have noted:
- Chinese clothing sizes tend to run 1–2 sizes smaller than US/European sizes for the same label number.
- Items labeled "S" on Taobao may correspond to an XS in US sizing for some brands.
- Tops and dresses often have shorter torso lengths than equivalent Western garments.
- Many sellers specifically note "Asian fit" or "loose fit" — loose-fit items are more forgiving.
Important: These are trends, not rules. Always verify with the specific listing's chart.
Shoe Sizing on Taobao
Shoes use EU sizing (e.g., 38, 39, 40) but may run differently from European-made shoes. Use this general reference as a starting point — then confirm with the listing:
| US Women's | US Men's | EU / CN Size | Foot Length (cm) |
|---|---|---|---|
| 6 | — | 36 | 22.5 |
| 7 | — | 37–38 | 23.5 |
| 8 | 6.5 | 39 | 24.5 |
| 9 | 7.5 | 40 | 25.0 |
| 10 | 8.5 | 41 | 25.5 |
| — | 9.5 | 43 | 26.5 |
| — | 10.5 | 44 | 27.5 |
Tip: Measure your foot length in centimeters and match it directly to the listing's foot length column — this is the most accurate method.
Ask the Seller When in Doubt
If the listing's size chart doesn't give you enough detail, use the Wangwang chat button to message the seller. You can ask (using Google Translate to compose your message):
- Your specific measurements and which size they recommend.
- Whether the fabric has stretch.
- The actual finished garment measurements for a specific size.
Most sellers respond quickly and appreciate the question — it reduces the chance of returns.
Check Buyer Reviews for Sizing Feedback
Scroll through the reviews (评价) section and look for comments that mention sizing. Phrases like "偏大" (runs large) or "偏小" (runs small) are common and very useful. Reviews with photos are especially helpful for seeing how the item looks on real people.
Final Tips
- When between two sizes, size up — it's easier to tailor something down than to stretch it.
- For structured items like blazers or jeans, be extra precise with measurements.
- For stretchy fabrics (jersey, spandex blends), you can follow the size chart more loosely.
- Keep a record of sizes that worked for specific shops — repeat purchases become easy.
Getting sizing right on Taobao takes a little preparation, but once you've measured yourself and know what to look for in a listing, you'll shop with much more confidence.